Cameupinthedrought, better known as Drought, is a brand focused of fracturing reality through innovative takes on pop culture products in the streetwear and home goods spaces. They approached us to build a grungy 90's style bedroom with niche references to the era and the technology surrounding the Microsoft suite to highlight their new product, a MS Paint style mirror with the program's tool bar framing the product.

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The Catch:  We build this as a free standing structure in the middle of a dry lake bed, called Harper Lake.  The ground is dusty, dry and cracked. The winds are strong and loud. As well the sun is intensely beaming down on the crew.

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The project was initially planned to be a photo campaign for their social media platforms and to be used as supplementary web content for the release of the product on their website.  This was a good idea, however due to the nature of the setting and setup, everyone decided a narrative video ad would be the perfect solution to showcase the absurdity of the set being on such a remote location as this dry lake bed.

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The story briefly follows the model ferociously searching through physical files being blow around a rapid pace looking for "the file", which contains the MS Paint file needed to open the program tool bar as a mirror on the wall.

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